Búsqueda de LIBROS DEL AUTOR: steve baron

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  • RELATIONSHIP MARKETING
    STEVE BARON / TONY CONWAY / GARY WARNABY
    The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this?   In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. Fr...

    $1,736.99