Búsqueda de LIBROS DEL AUTOR: stuart roper

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  • CORPORATE REPUTATION AND COMPETITIVENESS
    ebook
    CORPORATE REPUTATION AND COMPETITIVENESS
    ROSA CHUN / RUI DA SILVA / GARY DAVIES / STUART ROPER
    This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach ...

    $1,620.00

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