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  • CONTEMPORARY ISSUES IN LUXURY BRAND MANAGEMENT
    ebook
    CONTEMPORARY ISSUES IN LUXURY BRAND MANAGEMENT
    STUDENTE, SYLVIE
    This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will ...

    $1,200.00

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