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  • SOCIAL AND ENVIRONMENTAL ISSUES IN ADVERTISING
    ebook
    SOCIAL AND ENVIRONMENTAL ISSUES IN ADVERTISING
    SUKKI YOON
    In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse soc...

    $1,320.00

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