Búsqueda de LIBROS DEL AUTOR: sunitha chitrapu

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  • MEDIA ECONOMICS AND MANAGEMENT
    ebook
    MEDIA ECONOMICS AND MANAGEMENT
    SATHYA PRAKASH ELAVARTHI / SUNITHA CHITRAPU
    This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth ...

    $1,120.00

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