Búsqueda de LIBROS DEL AUTOR: suraj commuri

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  • BRANDS AND BRANDING
    ebook
    BRANDS AND BRANDING
    ASHITA AGGARWAL / SURAJ COMMURI
    This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through socia...

    $1,160.00

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