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  • VISUAL IDENTITY
    ebook
    VISUAL IDENTITY
    SUSAN WESTCOTT ALESSANDRI
    Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, log...

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