Búsqueda de LIBROS DEL AUTOR: sut jhally

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  • ENLIGHTENED RACISM
    ebook
    ENLIGHTENED RACISM
    SUT JHALLY
    The Cosby Show needs little introduction to most people familiar with American popular culture. It is a show with immense and universal appeal. Even so, most debates about the significance of the program have failed to take into account one of the more important elements of its success—its viewers. Through a major study of the audiences of The Cosby Show, the authors treat two ...

    $1,120.00

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  • SOCIAL COMMUNICATION IN ADVERTISING
    ebook
    SOCIAL COMMUNICATION IN ADVERTISING
    WILLIAM LEISS / STEPHEN KLINE / SUT JHALLY / JACKIE BOTTERILL / KYLE ASQUITH
    Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourt...

    $1,480.00

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  • THE CODES OF ADVERTISING
    ebook
    THE CODES OF ADVERTISING
    SUT JHALLY
    This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create ...

    $1,100.00

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