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  • BREAKTHROUGH BRANDING
    ebook
    BREAKTHROUGH BRANDING
    KENT JACKSON / SUZANNE WALTERS
    Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library’s brand deeply and seamlessly within your internal culture, to leverage and better position yo...

    $1,213.32

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