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  • COMPETITIVE STRATEGY FOR MEDIA FIRMS
    ebook
    COMPETITIVE STRATEGY FOR MEDIA FIRMS
    SYLVIA M. CHAN-OLMSTED
    Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers appl...

    $1,120.00

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