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  • CORPORATE BRANDING
    ebook
    CORPORATE BRANDING
    T C MELEWAR AND S F SYED ALWI
    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage withou...

    $1,600.00

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