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  • BUILDING CORPORATE IDENTITY, IMAGE AND REPUTATION IN THE DIGITAL ERA
    ebook
    BUILDING CORPORATE IDENTITY, IMAGE AND REPUTATION IN THE DIGITAL ERA
    T C MELEWAR, CHARLES DENNIS AND PANTEA FOROUDI
    Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap ...

    $1,160.00

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