Búsqueda de LIBROS DEL AUTOR: tadajewski mark

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  • FOUNDATIONS OF MARKETING THOUGHT
    ebook
    FOUNDATIONS OF MARKETING THOUGHT
    D.G. BRIAN JONES / MARK TADAJEWSKI
    The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America a...

    $1,260.00

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  • THE ROUTLEDGE COMPANION TO MARKETING HISTORY
    ebook
    THE ROUTLEDGE COMPANION TO MARKETING HISTORY
    D.G. BRIAN JONES AND MARK TADAJEWSKI
    The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a br...

    $1,320.00

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  • EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
    ebook
    EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
    BROWNLIE, DOUGLAS / HEWER, PAUL / TADAJEWSKI, MARK
    Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss...

    $1,160.00

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  • MARKETING
    ebook
    MARKETING
    NICK ELLIS / JAMES FITCHETT / MATTHEW HIGGINS / GAVIN JACK / MING LIM / MICHAEL SAREN / MARK TADAJEWSKI
    Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constr...

    $2,005.60

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  • MARKETING
    ebook
    MARKETING
    NICK ELLIS / JAMES FITCHETT / MATTHEW HIGGINS / GAVIN JACK / MING LIM / MICHAEL SAREN / MARK TADAJEWSKI
    Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constr...

    $2,005.60

    Ver detalle