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  • INTEGRATED ADVERTISING, PROMOTION, AND MARKETING
    ebook
    INTEGRATED ADVERTISING, PROMOTION, AND MARKETING
    ANUBHAV MISHRA / TATA SAI VIJAY
    This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book cove...

    $1,100.00

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