Búsqueda de LIBROS DEL AUTOR: ted brader

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  • CAMPAIGNING FOR HEARTS AND MINDS
    ebook
    CAMPAIGNING FOR HEARTS AND MINDS
    TED BRADER
    It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making.  At the heart of this book are ingenious experiments, c...

    $595.47

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