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  • BEST LAID PLANS
    ebook
    BEST LAID PLANS
    TERENCE E. MCDONNELL
    We see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. But once these campaigns ...

    $663.99

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