Búsqueda de LIBROS DEL AUTOR: teresa da silva lopes

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  • CLIMATE CHANGE AND BUSINESS
    ebook
    CLIMATE CHANGE AND BUSINESS
    TERESA DA SILVA LOPES
    Climate change is the greatest market failure in world history and thus the most urgent challenge in the world of business for the foreseeable future. This book brings together experts to shed light on the historical impact of business on climate change and of climate change on business. The book shows how corporate responses to climate change emerged out of earlier environment...

    $1,380.00

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  • THE ROUTLEDGE COMPANION TO THE MAKERS OF GLOBAL BUSINESS
    ebook
    THE ROUTLEDGE COMPANION TO THE MAKERS OF GLOBAL BUSINESS
    TERESA DA SILVA LOPES
    The Routledge Companion to the Makers of Global Business draws together a wide array of state-of-the-art research on multinational enterprises. The volume aims to deepen our historical understanding of how firms and entrepreneurs contributed to transformative processes of globalization. This book explores how global business facilitated the mechanisms of cross-border interactio...

    $1,600.00

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  • TRADEMARKS, BRANDS, AND COMPETITIVENESS
    ebook
    TRADEMARKS, BRANDS, AND COMPETITIVENESS
    TERESA DA SILVA LOPES
    This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strate...

    $1,260.00

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