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  • HOW TO MEASURE AND MANAGE YOUR CORPORATE REPUTATION
    ebook
    HOW TO MEASURE AND MANAGE YOUR CORPORATE REPUTATION
    TERRY HANNINGTON
    The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your r...

    $1,120.00

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