Búsqueda de LIBROS DEL AUTOR: terry hunt

1 resultados

terry hunt Eliminar filtro Quitar filtros
  • SCORING POINTS
    ebook
    SCORING POINTS
    CLIVE HUMBY / TERRY HUNT / TIM PHILLIPS
    Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sop...

    $899.00

    Ver detalle