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  • CRITICAL ISSUES IN TOURISM CO-CREATION
    ebook
    CRITICAL ISSUES IN TOURISM CO-CREATION
    THI PHI, GIANG AND DREDGE, DIANNE
    Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and suppliers produce goods and services which are consumed by tourists. The value produced is usually measured in economic terms. Co-creation challenges these assumptions, arguing that tourism producers and consumers co-create value together and that ...

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