Búsqueda de LIBROS DEL AUTOR: thomas fotiadis

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  • INDUSTRIAL MARKETING
    ebook
    INDUSTRIAL MARKETING
    THOMAS FOTIADIS / ADAM LINDGREEN / GEORGE J. SIOMKOS / CHRISTINA ÖBERG / DIMITRIS FOLINAS
    An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle...

    $1,205.12

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  • MARKETING AND THE CUSTOMER VALUE CHAIN
    ebook
    MARKETING AND THE CUSTOMER VALUE CHAIN
    THOMAS FOTIADIS / DIMITRIS FOLINAS / KONSTANTINOS VASILEIOU / AGGELIKI KONSTANTOGLOU
    Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by foc...

    $1,239.00

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  • STRATEGIC MARKETING FOR HIGH TECHNOLOGY PRODUCTS
    ebook
    STRATEGIC MARKETING FOR HIGH TECHNOLOGY PRODUCTS
    THOMAS FOTIADIS
    In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, th...

    $1,099.00

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  • MARKETING AND SUPPLY CHAIN MANAGEMENT
    ebook
    MARKETING AND SUPPLY CHAIN MANAGEMENT
    DIMITRIS FOLINAS / THOMAS FOTIADIS
    Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to sy...

    $1,179.00

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