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  • SENSORY EVALUATION PRACTICES
    ebook
    SENSORY EVALUATION PRACTICES
    STONE, HERBERT / BLEIBAUM, REBECCA / THOMAS, HEATHER A.
    Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation te...

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