Búsqueda de LIBROS DEL AUTOR: thomas t nagle

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  • THE STRATEGY AND TACTICS OF PRICING
    ebook
    THE STRATEGY AND TACTICS OF PRICING
    THOMAS T. NAGLE / GEORG MÜLLER / EVERT GRUYAERT
    The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather t...

    $4,000.00

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