Búsqueda de LIBROS DEL AUTOR: thomas t nagle

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  • THE STRATEGY AND TACTICS OF PRICING
    ebook
    THE STRATEGY AND TACTICS OF PRICING
    THOMAS T. NAGLE / GEORG MÜLLER / EVERT GRUYAERT
    The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather t...

    $4,500.00

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  • THE STRATEGY AND TACTICS OF PRICING
    ebook
    THE STRATEGY AND TACTICS OF PRICING
    THOMAS T. NAGLE / GEORG MÜLLER
    The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new d...

    $4,600.00

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