Búsqueda de LIBROS DEL AUTOR: thorson esther

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  • REPORTING DISASTER ON DEADLINE
    ebook
    REPORTING DISASTER ON DEADLINE
    LEE WILKINS / MARTHA STEFFENS / ESTHER THORSON / GREELEY KYLE / KENT COLLINS / FRED VULTEE
    This book provides an introduction to covering crises, considering practice issues and providing guidance in preparing for and responding to calamities. It offers a concise overview for journalism academics and practitioners of covering disasters – not a "how to" handbook but a "how to prepare" reference to be used before a crisis occurs. This essential resource is among the fi...

    $1,280.00

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  • ADVERTISING AND THE WORLD WIDE WEB
    ebook
    ADVERTISING AND THE WORLD WIDE WEB
    SCHUMANN, DAVID W. / THORSON, ESTHER
    The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media...

    $1,560.00

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