Búsqueda de LIBROS DEL AUTOR: tilde heding

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  • BRAND MANAGEMENT
    ebook
    BRAND MANAGEMENT
    TILDE HEDING / CHARLOTTE F. KNUDTZEN / MOGENS BJERRE
    Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition ...

    $1,240.00

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