Búsqueda de LIBROS DEL AUTOR: timothy de waal malefyt

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  • BUSINESS ANTHROPOLOGY: THE BASICS
    ebook
    BUSINESS ANTHROPOLOGY: THE BASICS
    TIMOTHY DE WAAL MALEFYT
    Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world. T...

    $580.00

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  • ADVERTISING AND ANTHROPOLOGY
    ebook
    ADVERTISING AND ANTHROPOLOGY
    TIMOTHY DE WAAL MALEFYT / ROBERT J. MORAIS
    Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry....

    $1,100.00

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  • ADVERTISING CULTURES
    ebook
    ADVERTISING CULTURES
    TIMOTHY DE WAAL MALEFYT / ‎BRIAN MOERAN
    Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the l...

    $1,000.00

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  • WOMEN, CONSUMPTION AND PARADOX
    ebook
    WOMEN, CONSUMPTION AND PARADOX
    TIMOTHY DE WAAL MALEFYT / ‎MARYANN MCCABE
    Women are the world’s most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women’s lives, bodies, and work. This book examines the contradictions and mismatches between women’s everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour ...

    $1,280.00

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