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  • THE ROUTLEDGE COMPANION TO FINANCIAL SERVICES MARKETING
    ebook
    THE ROUTLEDGE COMPANION TO FINANCIAL SERVICES MARKETING
    TINA HARRISON
    Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that ...

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