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  • PUBLIC RELATIONS IN JAPAN
    ebook
    PUBLIC RELATIONS IN JAPAN
    TOMOKI KUNIEDA
    Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there ar...

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