Búsqueda de LIBROS DEL AUTOR: tony kent

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  • FLAGSHIP MARKETING
    ebook
    FLAGSHIP MARKETING
    TONY KENT
    Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing the...

    $1,280.00

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