Búsqueda de LIBROS DEL AUTOR: tony proctor

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  • ABSOLUTE ESSENTIALS OF CREATIVE THINKING AND PROBLEM SOLVING
    ebook
    ABSOLUTE ESSENTIALS OF CREATIVE THINKING AND PROBLEM SOLVING
    TONY PROCTOR
    This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective. The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evalu...

    $580.00

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  • ABSOLUTE ESSENTIALS OF STRATEGIC MARKETING
    ebook
    ABSOLUTE ESSENTIALS OF STRATEGIC MARKETING
    TONY PROCTOR
    Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing ex...

    $640.00

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  • CREATIVE PROBLEM SOLVING FOR MANAGERS
    ebook
    CREATIVE PROBLEM SOLVING FOR MANAGERS
    TONY PROCTOR
    Stimulating and developing the creative potential of all members of an organisation is widely seen as contributing to performance and results. This prestigious textbook provides a complete overview of the creative problem-solving process and its relevance to modern managers in the private and public sectors. It introduces ideas, skills and models to help students understand how...

    $1,240.00

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  • STRATEGIC MARKETING
    ebook
    STRATEGIC MARKETING
    TONY PROCTOR
    Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around th...

    $1,760.00

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