Búsqueda de LIBROS DEL AUTOR: tony wilson

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  • MEDIA CONSUMPTION IN MALAYSIA
    ebook
    MEDIA CONSUMPTION IN MALAYSIA
    TONY WILSON
    How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian society, this book addresses these questions from a practices perspective increas...

    $1,420.00

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  • GLOBAL ADVERTISING, ATTITUDES, AND AUDIENCES
    ebook
    GLOBAL ADVERTISING, ATTITUDES, AND AUDIENCES
    TONY WILSON
    Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on f...

    $1,560.00

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