Búsqueda de LIBROS DEL AUTOR: tracy l tuten

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  • MARKETING COMMUNICATIONS FOR A DIGITAL AGE
    ebook
    MARKETING COMMUNICATIONS FOR A DIGITAL AGE
    TRACY L. TUTEN
    Gain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You’ll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative execution and media planning and discover how companies can leverage the power of MarTech, advertising technology and data analytics....

    $2,656.65

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  • PRINCIPLES OF MARKETING FOR A DIGITAL AGE
    ebook
    PRINCIPLES OF MARKETING FOR A DIGITAL AGE
    TRACY L. TUTEN
    Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape. This third edition brings you: Brand-new case studies from global companies across a variety of industries, includi...

    $2,656.65

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