Búsqueda de LIBROS DEL AUTOR: tracy tuten

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  • MARKETING COMMUNICATIONS FOR A DIGITAL AGE
    ebook
    MARKETING COMMUNICATIONS FOR A DIGITAL AGE
    TRACY L. TUTEN
    Gain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You’ll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative execution and media planning and discover how companies can leverage the power of MarTech, advertising technology and data analytics....

    $2,656.65

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  • PRINCIPLES OF MARKETING FOR A DIGITAL AGE
    ebook
    PRINCIPLES OF MARKETING FOR A DIGITAL AGE
    TRACY L. TUTEN
    Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape. This third edition brings you: Brand-new case studies from global companies across a variety of industries, includi...

    $2,656.65

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  • SOCIAL MEDIA MARKETING
    ebook
    SOCIAL MEDIA MARKETING
    TRACY TUTEN
    The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands s...

    $1,940.05

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  • PRINCIPLES OF MARKETING FOR A DIGITAL AGE
    ebook
    PRINCIPLES OF MARKETING FOR A DIGITAL AGE
    TRACY TUTEN
    Winner of the TAA 2021 Most Promising New Textbook award! This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphas...

    $1,940.05

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