Búsqueda de LIBROS DEL AUTOR: vanessa ratten

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RESEARCH METHODOLOGIES FOR BUSINESS MANAGEMENT

VANESSA RATTEN

Most existing research methodologies texts take a more general approach or are edited books of previously published articles or chapters written by different authors. This book, written by a business management scholar, covers the fundamentals of business management research and its methodologies in a seamless, unified manner. The book offers up-date methodologies and accessibl...

$1,260.00

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FOOTBALL ENTREPRENEURSHIP

VANESSA RATTEN

Football is the world’s most popular sport and is entrepreneurial by nature. There is a constant need for entities and individuals involved with football to act or behave in an entrepreneurial way. Competition is part of the football industry and emphasises the need to compete but also collaborate through entrepreneurial endeavours. This book is amongst the first to focus speci...

$1,140.00

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ENTREPRENEURSHIP IN CREATIVE CRAFTS

VANESSA RATTEN

Popular eCommerce platforms like Etsy have attributed to a sharp increase in creative craft entrepreneurs, and craft entrepreneurship has strong links to the cultural and lifestyle field. This timely book looks at craft entrepreneurship and defines what qualifies as craft entrepreneurs and their products in a global context. The edited book begins with an overview of the craft ...

$1,120.00

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DRIVING ENTREPRENEURSHIP IN SOUTHEAST ASIA

VANESSA RATTEN

Southeast Asia is one of the most dynamic and entrepreneurial regions in the world. Despite its entrepreneurial nature, the study of entrepreneurship has largely been on North America and Europe. This book showcases the entrepreneurial capabilities that are taking place in Southeast Asia from a digital innovation perspective. The book questions the role of entrepreneurship in t...

$1,200.00

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ENTREPRENEURSHIP IN INDONESIA

VANESSA RATTEN

Whilst other countries in Asia particularly China and India have been studied in terms of entrepreneurial endeavours, there is a lack of research on Indonesia despite it being amongst the fastest growing economies in the world. Indonesia is also one of the largest recipients of venture capital in Asia. This book looks at the growth of entrepreneurship in Indonesia from artisan ...

$1,200.00

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COVID-19 AND ENTREPRENEURSHIP

VANESSA RATTEN

Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with a specific focus on small businesses. The book adopts a holistic approach and outlines strategies that small business owners can utilize as well as business opportunities that are available in these ...

$1,160.00

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SOCIAL INNOVATION OF NEW VENTURES

MARCELA RAMIREZPASILLAS / VANESSA RATTEN / HANS LUNDBERG

This book provides insights into how new ventures in emerging economies and developing countries generate social innovation. It showcases new forms of business and how they are different from traditional business models. With increasing drive for innovation in emerging markets and lack of knowledge of how these markets work, this book enriches existing literature by looking at ...

$1,200.00

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TRANSFORMING RELATIONSHIP MARKETING

PARK THAICHON / ‎VANESSA RATTEN

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing...

$1,600.00

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STATISTICAL MODELLING AND SPORTS BUSINESS ANALYTICS

VANESSA RATTEN / ‎TED HAYDUK

This book introduces predictive analytics in sports and discusses the relationship between analytics and algorithms and statistics. It defines sports data to be used and explains why the unique nature of sports would make analytics useful. The book also explains why the proper use of predictive analytics includes knowing what they are incapable of doing as well as the role of p...

$1,200.00

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MANAGING SUSTAINABLE INNOVATION

VANESSA RATTEN

This book is an insightful text looking at sustainable innovation and the emerging fourth sector, i.e. hybrid organizations, through an interdisciplinary approach. The book illuminates what hybrid organizations are and how they generate new ways of creating blended value to secure the well-being of future generations and preservation of ecological services. The book also discus...

$1,160.00

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SOCIAL ENTREPRENEURSHIP IN SPORT

VANESSA RATTEN

The social role of sport enterprises is being increasingly recognized at both local and global levels. Sport has the ability to influence community cohesion, physical and mental health, social inclusivity, and provides positive role models across society. More businesses in sport are incorporating these social aspects into their plans as a way of differentiating themselves from...

$1,160.00

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FRUGAL INNOVATION

VANESSA RATTEN

This book discusses the growing use and importance of frugal innovation in society. Frugal innovation looks at innovating in a cost-efficient manner by taking into account available resources. This book explains how frugal innovation is different to other types of innovation and how frugal innovation offers a creative solution to issues of sustainability and the circular econom...

$1,160.00

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SPORTS INNOVATION MANAGEMENT

VANESSA RATTEN

This book introduces readers to emerging issues of sport innovation. The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed. The book is ...

$1,120.00

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WOMEN ENTREPRENEURSHIP IN FAMILY BUSINESS

VANESSA RATTEN

The purpose of this book is to promote discussion about educational objectives generally and objectives in the teaching of educational psychology in particular. To this end, Part 1 contains a review of the literature concerned with these two subjects, and also reports on investigations into the views of British students, teachers, college staffs and educational psychologists on...

$1,260.00

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GENDER AND FAMILY ENTREPRENEURSHIP

VANESSA RATTEN

This book focuses on gender and family entrepreneurship, as they are interrelated concepts particularly important in today’s global society. The book highlights the significance of the role of gender in the development and growth of family businesses. It helps readers understand the role of family dynamics in business, particularly in terms of succession planning, strategic dev...

$1,260.00

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ENTREPRENEURSHIP, INNOVATION AND SMART CITIES

VANESSA RATTEN

There has been increased emphasis on smart cities due to the economic, environmental and technological shifts that have impacted on society. This book focuses on how cities are becoming smarter, more innovative and entrepreneurial due to the increased pressures placed on them from societal changes in the global business environment. The book defines a smart city as an urban or ...

$1,200.00

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SPORT ENTREPRENEURSHIP AND INNOVATION

VANESSA RATTEN AND JOÃO J. FERREIRA

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete ent...

$1,680.00

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