Búsqueda de LIBROS DEL AUTOR: varsha jain

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  • CUSTOMER RELATIONSHIP MANAGEMENT IN THE DIGITAL AGE
    ebook
    CUSTOMER RELATIONSHIP MANAGEMENT IN THE DIGITAL AGE
    G. SHAINESH / JAGDISH N. SHETH / VARSHA JAIN
    Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive loyalty across diverse industries and markets. Building upon existing literature, th...

    $1,620.00

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  • AI MARKETING ESSENTIALS
    ebook
    AI MARKETING ESSENTIALS
    JAGDISH N. SHETH / VARSHA JAIN
    AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies. By guiding the reader through the principles, tools, and techniques of AI in marketing, this co...

    $1,160.00

  • DIGITAL CONSUMER BEHAVIOR
    ebook
    DIGITAL CONSUMER BEHAVIOR
    JAGDISH N. SHETH / VARSHA JAIN
    This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Illustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers’ cognitive, affective, and behavioral aspects and how the consumer makes decisions in this context. Highly compreh...

    $1,300.00

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