Búsqueda de LIBROS DEL AUTOR: vercic dejan

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  • INTERNAL COMMUNICATION AND EMPLOYER BRANDS
    ebook
    INTERNAL COMMUNICATION AND EMPLOYER BRANDS
    ANA TKALAC VERČIČ / DEJAN VERČIČ / ANJA ŠPOLJARIĆ
    This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, engage, and cocreate meanings to make organizations more effective. The book presents k...

    $1,160.00

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  • FUTURE DIRECTIONS OF STRATEGIC COMMUNICATION
    ebook
    FUTURE DIRECTIONS OF STRATEGIC COMMUNICATION
    HOWARD NOTHHAFT / ‎KELLY PAGE WERDER / ‎DEJAN VERČIČ
    This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major as...

    $1,160.00

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  • CULTURE AND PUBLIC RELATIONS
    ebook
    CULTURE AND PUBLIC RELATIONS
    SRIRAMESH, KRISHNAMURTHY / VERCIC, DEJAN
    Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spiritualit...

    $1,600.00

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  • PERSPECTIVES ON PUBLIC RELATIONS RESEARCH
    ebook
    PERSPECTIVES ON PUBLIC RELATIONS RESEARCH
    DANNY MOSS / DEJAN VERCIC / GARY WARNABY
    The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public re...

    $1,600.00

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