Búsqueda de LIBROS DEL AUTOR: victor ho

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  • THE REVIEW RESPONSE GENRE
    ebook
    THE REVIEW RESPONSE GENRE
    VICTOR HO
    Expanding the scope of the metadiscourse construct, Ho offers a comprehensive analysis of the online review response genre using hotel managers' responses to negative reviews posted by dissatisfied customers on TripAdvisor. He adopts a robust research methodology that involves both quantitative and qualitative analyses of three different types of data: managerial responses to n...

    $1,160.00

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