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  • NEUROSCIENCE AND ENTREPRENEURSHIP RESEARCH
    ebook
    NEUROSCIENCE AND ENTREPRENEURSHIP RESEARCH
    VÍCTOR PÉREZ CENTENO
    This book asserts the emergence of the fourth era of entrepreneurship, based on a brain-driven approach to the study, instruction, and practice of entrepreneurship. This paradigm shift stems from the need to incorporate appropriate neurotechnologies into the exploration and enhancement of entrepreneurial phenomena in order to best address the field's methodological challenges. ...

    $539.00

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