Búsqueda de LIBROS DEL AUTOR: vijay mishra

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  • INTEGRATED ADVERTISING, PROMOTION, AND MARKETING
    ebook
    INTEGRATED ADVERTISING, PROMOTION, AND MARKETING
    ANUBHAV MISHRA / TATA SAI VIJAY
    This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book cove...

    $1,100.00

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  • ANNOTATING SALMAN RUSHDIE
    ebook
    ANNOTATING SALMAN RUSHDIE
    VIJAY MISHRA
    How does one read a foundational postcolonial writer in English with declared Indian subcontinent roots? This book looks at ways of reading, and uncovering and recovering meanings, in postcolonial writing in English through the works of Salman Rushdie. It uses textual criticism and applied literary theory to resurrect the underlying literary architecture of one of the world’s m...

    $1,200.00

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  • BOLLYWOOD CINEMA
    ebook
    BOLLYWOOD CINEMA
    VIJAY MISHRA
    India is home to Bollywood - the largest film industry in the world. Movie theaters are said to be the "temples of modern India," with Bombay producing nearly 800 films per year that are viewed by roughly 11 million people per day. In Bollywood Cinema, Vijay Mishra argues that Indian film production and reception is shaped by the desire for national community and a pan-Indian p...

    $1,120.00

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  • THE LITERATURE OF THE INDIAN DIASPORA
    ebook
    THE LITERATURE OF THE INDIAN DIASPORA
    VIJAY MISHRA
    The Literature of the Indian Diaspora constitutes a major study of the literature and other cultural texts of the Indian diaspora. It is also an important contribution to diaspora theory in general. Examining both the ‘old’ Indian diaspora of early capitalism, following the abolition of slavery, and the ‘new’ diaspora linked to movements of late capital, Mishra argues that a fu...

    $1,460.00

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  • INDUSTRIAL HYDROLOGY
    ebook
    INDUSTRIAL HYDROLOGY
    UMESH CHANDRA CHAUBE / SURENDRA KUMAR MISHRA / VIJAY SINGH
    Industrial Hydrology serves as a comprehensive reference designed to bridge the knowledge gap between traditional hydrology and the specific water-related challenges of industrial development. This book serves multiple stakeholders involved in industrial site infrastructure development, including regulatory agencies, hydrologists, pollution control authorities, and those in aff...

    $4,700.00

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