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  • VARIABLE QUALITY IN CONSUMER THEORY
    ebook
    VARIABLE QUALITY IN CONSUMER THEORY
    W.M. WADMAN
    Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process. ...

    $1,320.00

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