Búsqueda de LIBROS DEL AUTOR: w timothy coombs

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  • MEDIA AND CRISIS COMMUNICATION
    ebook
    MEDIA AND CRISIS COMMUNICATION
    W. TIMOTHY COOMBS
    This volume centers on the relationship between media and crisis communication, the need to address which has only been heightened by the recent experience of COVID-19 and the needs for public health crisis communication. With multiple voices and multiple fields engaging simultaneously with crisis communication, this book illuminates the role of media in crisis communication wi...

    $1,240.00

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  • COMMUNICATING IN EXTREME CRISES
    ebook
    COMMUNICATING IN EXTREME CRISES
    ELINA R. TACHKOVA / W. TIMOTHY COOMBS
    This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers. Moreover, much of the traditional advice and crisis key performance indicators (KPIs) no lon...

    $1,200.00

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  • STRATEGIC SPORT COMMUNICATION
    ebook
    STRATEGIC SPORT COMMUNICATION
    W. TIMOTHY COOMBS / JENNIFER L. HARKER
    Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in unders...

    $1,420.00

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  • STRATEGIC COMMUNICATION, SOCIAL MEDIA AND DEMOCRACY
    ebook
    STRATEGIC COMMUNICATION, SOCIAL MEDIA AND DEMOCRACY
    W. TIMOTHY COOMBS, JESPER FALKHEIMER, MATS HEIDE AND PHILIP YOUNG
    Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a who...

    $1,320.00

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  • A PRIMER FOR CRISIS COMMUNICATION THEORY
    ebook
    A PRIMER FOR CRISIS COMMUNICATION THEORY
    FINN FRANDSEN / W. TIMOTHY COOMBS / WINNI JOHANSEN
    Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, students, and practitioners. The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to...

    $1,160.00

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