Búsqueda de LIBROS DEL AUTOR: waldemar cudny

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  • PLACE EVENT MARKETING IN THE ASIA PACIFIC REGION
    ebook
    PLACE EVENT MARKETING IN THE ASIA PACIFIC REGION
    WALDEMAR CUDNY
    This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunit...

    $1,200.00

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  • CITY BRANDING AND PROMOTION
    ebook
    CITY BRANDING AND PROMOTION
    WALDEMAR CUDNY
    This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and method...

    $1,260.00

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  • AMBER TOURISM
    ebook
    AMBER TOURISM
    WALDEMAR CUDNY / ANDRZEJ STASIAK / BOGDAN WŁODARCZYK
    This book explores the multi-faceted nature of amber tourism, illustrating how amber, both a natural and cultural resource, has evolved into a tourist attraction. Combining theoretical insights with diverse case studies, the book examines the key factors shaping its significance in the tourism industry. It provides a deeper understanding of amber-related tourist attractions and...

    $640.00

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