Búsqueda de LIBROS DEL AUTOR: walter mcdowell

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  • HEAD'S BROADCASTING IN AMERICA
    ebook
    HEAD'S BROADCASTING IN AMERICA
    MICHAEL MCGREGOR / PAUL D. DRISCOLL / WALTER MCDOWELL
    This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media. ...

    $3,600.00

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  • BRANDING TV
    ebook
    BRANDING TV
    WALTER MCDOWELL / ALAN BATTEN
    In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and ...

    $1,439.00

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