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  • BRANDING TV
    ebook
    BRANDING TV
    WALTER MCDOWELL / ALAN BATTEN
    In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and ...

    $1,600.00

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