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  • PR AND COMMUNICATION IN LOCAL GOVERNMENT AND PUBLIC SERVICES
    ebook
    PR AND COMMUNICATION IN LOCAL GOVERNMENT AND PUBLIC SERVICES
    JOHN BROWN / PAT GAUDIN / WENDY MORAN
    In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their...

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