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  • LITERARY TRANSLATORS’ BRAND-BUILDING IN CONTEMPORARY CHINESE-ENGLISH TRANSLATION
    ebook
    LITERARY TRANSLATORS’ BRAND-BUILDING IN CONTEMPORARY CHINESE-ENGLISH TRANSLATION
    WENQIAN ZHANG
    This book builds on emerging research into the human dimension of literary translators to illuminate how translators can construct and project their brands. Focusing on contemporary Chinese-English literary translators, it examines the evolution and impact of their brand-building within the global literary translation landscape. Zhang deftly integrates research on branding from...

    $1,240.00

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