Búsqueda de LIBROS DEL AUTOR: wided batat

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  • THE RISE OF POSITIVE LUXURY
    ebook
    THE RISE OF POSITIVE LUXURY
    WIDED BATAT
    Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individu...

    $1,200.00

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  • EXPERIENTIAL MARKETING
    ebook
    EXPERIENTIAL MARKETING
    WIDED BATAT
    Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 ke...

    $1,340.00

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  • EXPERIENTIAL MARKETING
    ebook
    EXPERIENTIAL MARKETING
    WIDED BATAT
    Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty? In this exciting n...

    $1,380.00

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  • DIGITAL LUXURY
    ebook
    DIGITAL LUXURY
    WIDED BATAT
    The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, writte...

    $1,398.24

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