Búsqueda de LIBROS DEL AUTOR: william macpherson

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  • REVIVAL: THE PSYCHOLOGY OF PERSUASION (1920)
    WILLIAM MACPHERSON
    In the first three chapters of this book the elements of persuasion as a mental process are distinguished, and various forms of false persuasion in individuals and groups are described; it is shown how, from the very nature of the process involved, our persuasion of ourselves is only too apt to degenerate into self-deception, and how our persuasion of others may eaily assume th...

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