Búsqueda de LIBROS DEL AUTOR: william winston

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  • CASES AND SELECT READINGS IN HEALTH CARE MARKETING
    ebook
    CASES AND SELECT READINGS IN HEALTH CARE MARKETING
    WILLIAM WINSTON / ROBERT L BERL *DECEASED* / ROBERT SWEENEY
    Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing profession...

    $1,240.00

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  • 4X4 LEADERSHIP AND THE PURPOSE OF THE FIRM
    ebook
    4X4 LEADERSHIP AND THE PURPOSE OF THE FIRM
    WILLIAM WINSTON / H H BRADSHAW
    Most executive leaders will tell you they’re constantly striving to move their organizations toward some envisioned future, a future that includes increased trade, company and employee self-confidence, and customer satisfaction. And yet, this goal is often elusive because few executives possess the required know-how. But now, in 4X4 Leadership and the Purpose of the Firm, you’l...

    $1,380.00

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  • MARKETING LONG-TERM AND SENIOR CARE SERVICES
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    MARKETING LONG-TERM AND SENIOR CARE SERVICES
    WILLIAM WINSTON
    Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices. ...

    $1,240.00

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  • THE AFTERMATH OF REENGINEERING
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    THE AFTERMATH OF REENGINEERING
    WILLIAM WINSTON / TONY CARTER
    Explore the multifaceted steps needed for a successful reengineering process!With The Aftermath of Reengineering: Downsizing and Corporate Performance, you will explore the effectiveness of business organizations after they have significantly changed how they do business. Reengineering is based on the concept of significantly altering existing business models and thinking by re...

    $1,160.00

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  • MARKETING MENTAL HEALTH SERVICES TO MANAGED CARE
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    MARKETING MENTAL HEALTH SERVICES TO MANAGED CARE
    WILLIAM WINSTON / NORMAN WINEGAR / JOHN BISTLINE
    Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps professionals understand contemporary market forces and how to reshape marketing strategies in an increasingly competitive environment.Marketing Mental Health Services to Managed Care begins by demystifying the seemingly bewildering world o...

    $1,100.00

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  • MARKETING PLANNING IN A TOTAL QUALITY ENVIRONMENT
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    MARKETING PLANNING IN A TOTAL QUALITY ENVIRONMENT
    WILLIAM WINSTON / JOHN L STANTON / ROBERT E LINNEMAN
    Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporation...

    $1,160.00

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  • MANAGED SERVICE RESTRUCTURING IN HEALTH CARE
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    MANAGED SERVICE RESTRUCTURING IN HEALTH CARE
    WILLIAM WINSTON / ROBERT L GOLDMAN / SANJIB K MUKHERJEE
    Survival in the growing managed care environment requires the integration of financial analysis, market appraisal, and administrative management. The authors of Managed Service Restructuring in Health Care provide a unique tool for readers to enable them to make these successful management decisions in restructuring services. The unique approach in this book assists health care...

    $700.00

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  • DEFINING YOUR MARKET
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    DEFINING YOUR MARKET
    WILLIAM WINSTON / ART WEINSTEIN
    Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Time...

    $1,600.00

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  • MARKETING THE GROUP PRACTICE
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    MARKETING THE GROUP PRACTICE
    WILLIAM WINSTON
    A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients. ...

    $1,240.00

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  • RISKY BUSINESS
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    RISKY BUSINESS
    WILLIAM WINSTON / LYNNE F MCCLURE
    Risky Business tells in plain language the specific behaviors that indicate an employee has the potential to become violent, and it tells managers what to do--and what not to do--to prevent workplace violence. Author Lynne Falkin McClure describes in clear detail the eight major categories of behavioral clues to violence and includes anecdotes from work settings to help manager...

    $1,460.00

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  • MARKETING RESEARCH THAT PAYS OFF
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    MARKETING RESEARCH THAT PAYS OFF
    WILLIAM WINSTON / LARRY PERCY
    From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executi...

    $1,760.00

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  • EMPLOYEE ASSISTANCE PROGRAMS IN MANAGED CARE
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    EMPLOYEE ASSISTANCE PROGRAMS IN MANAGED CARE
    WILLIAM WINSTON / NORMAN WINEGAR
    Make sense of the managed care systems that dominate the world of EAP professionals and programs today!Employee Assistance Programs in Managed Care gives you a valuable overview of modern employee assistance programs. It compares and contrasts EAPs with managed behavioral care products and examines how EAPs are often provided in conjunction with managed care services. This time...

    $1,460.00

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  • PERSUASIVE ADVERTISING FOR ENTREPRENEURS AND SMALL BUSINESS OWNERS
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    PERSUASIVE ADVERTISING FOR ENTREPRENEURS AND SMALL BUSINESS OWNERS
    WILLIAM WINSTON / JAY P GRANAT
    Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, pro...

    $1,760.00

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  • THE CLINICIAN'S GUIDE TO MANAGED BEHAVIORAL CARE
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    THE CLINICIAN'S GUIDE TO MANAGED BEHAVIORAL CARE
    WILLIAM WINSTON / NORMAN WINEGAR
    Managed care is a revolution impacting the practice of clinicians throughout America. The Clinician’s Guide to Managed Behavioral Care, called “a survival kit” and “must reading,” helps clinicians develop and market professional services attuned to the needs of managed care systems, manage the utilization process, and reshape an office practice or hospital-based program to beco...

    $1,200.00

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  • A GUIDE TO PREPARING COST-EFFECTIVE PRESS RELEASES
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    A GUIDE TO PREPARING COST-EFFECTIVE PRESS RELEASES
    WILLIAM WINSTON / ROBERT H LOEFFLER
    A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost.In an age of great emphasis on high performance, cost effecti...

    $660.00

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  • MARKETING HEALTH CARE INTO THE TWENTY-FIRST CENTURY
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    MARKETING HEALTH CARE INTO THE TWENTY-FIRST CENTURY
    WILLIAM WINSTON / ALAN K VITBERG
    Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that...

    $980.00

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  • MEDICAL GROUP MANAGEMENT IN TURBULENT TIMES
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    MEDICAL GROUP MANAGEMENT IN TURBULENT TIMES
    WILLIAM WINSTON / PAUL A SOMMERS
    Medical Group Management in Turbulent Times: How Physician Leadership Can Optimize Health Plan, Hospital, and Medical Group Performance provides you with proven methods and new strategies on how to deliver more effective health care, health products, and related services to patients and other consumers. Stressing physician leadership and proactive participation, this text will ...

    $1,240.00

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  • MARKET ANALYSIS
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    MARKET ANALYSIS
    WILLIAM WINSTON / ROBERT E STEVENS / PHILIP K SHERWOOD / JOHN PAUL DUNN
    Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study a...

    $1,800.00

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  • ALIGNMENT
    ebook
    ALIGNMENT
    WILLIAM WINSTON / PAUL A SOMMERS
    Alignment: A Provider’s Guide to Managing the Practice of Health Care uses the method of alignment with proven examples and strategies to help health care providers achieve and maintain optimum effectiveness through continuous enhancement. Focusing on defining information and using it to distinguish your company or practice from the competition, this book is designed to help yo...

    $1,240.00

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  • ENFORCING POLLUTION CONTROL LAWS
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    ENFORCING POLLUTION CONTROL LAWS
    CLIFFORD S. RUSSELL / WINSTON HARRINGTON / WILLIAM J. VAUGHN
    Economic models are used to show the extent of the difficulties involved in monitoring and enforcing pollution control laws on a continual basis. The authors make several recommendations for policy change. They also show that high rates of compliance can be achieved within tight budget constraints. Originally published in 1986 ...

    $1,480.00

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  • PROFESSIONAL SERVICES MARKETING
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    PROFESSIONAL SERVICES MARKETING
    WILLIAM WINSTON / FREDERICK G CRANE
    The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations. Professionals must realize that their services, no matter how good they are, simply will not sell themsel...

    $1,360.00

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  • MARKETING FOR CHURCHES AND MINISTRIES
    ebook
    MARKETING FOR CHURCHES AND MINISTRIES
    WILLIAM WINSTON / ROBERT E STEVENS / DAVID L LOUDON
    This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward presentations of basic marketing principles emphasize their use in chu...

    $660.00

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  • CONSUMER SATISFACTION IN MEDICAL PRACTICE
    ebook
    CONSUMER SATISFACTION IN MEDICAL PRACTICE
    WILLIAM WINSTON / PAUL A SOMMERS
    Consumer Satisfaction in Medical Practice will equip physicians and other decision makers in health care with the necessary tools to meet the growing demand for customers’satisfaction in medical practices. Addressing the deliverance of accurate and affective medical services, this intelligent guide provides you with proven techniques in order to provide competitive prices, conv...

    $1,420.00

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  • HOW CONSUMERS PICK A HOTEL
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    HOW CONSUMERS PICK A HOTEL
    WILLIAM WINSTON / DENNIS J CAHILL
    Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish t...

    $1,660.00

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  • CONTEMPORARY SALES FORCE MANAGEMENT
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    CONTEMPORARY SALES FORCE MANAGEMENT
    WILLIAM WINSTON / TONY CARTER
    By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic efforts to gain an edge over competitors. You will develop an understanding of where current and prospective sales opportunities exist in order to fully utilize automation, how to update crisis management policies to reflect chang...

    $2,000.00

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  • MARKETING FOR ATTORNEYS AND LAW FIRMS
    ebook
    MARKETING FOR ATTORNEYS AND LAW FIRMS
    WILLIAM WINSTON
    Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strat...

    $1,560.00

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  • ENVIRONMENTAL MARKETING
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    ENVIRONMENTAL MARKETING
    WILLIAM WINSTON / ALMA T MINTU-WIMSATT
    Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve yo...

    $2,060.00

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  • MANAGING SALES PROFESSIONALS
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    MANAGING SALES PROFESSIONALS
    WILLIAM WINSTON / JOSEPH P VACCARO
    This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis. Managing Sales Professionals provides readers with specific details and illustrates how to plan, organize, staff, operate, and evaluate a sales force and its activities. This book offers an approach that is practical and realistic--one that is needed by sales managers who w...

    $1,240.00

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  • HOW TO WRITE A MARKETING PLAN FOR HEALTH CARE ORGANIZATIONS
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    HOW TO WRITE A MARKETING PLAN FOR HEALTH CARE ORGANIZATIONS
    WILLIAM WINSTON
    A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organ...

    $1,240.00

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  • PREDICTING SUCCESSFUL HOSPITAL MERGERS AND ACQUISITIONS
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    PREDICTING SUCCESSFUL HOSPITAL MERGERS AND ACQUISITIONS
    WILLIAM WINSTON / DAVID P ANGRISANI / ROBERT L GOLDMAN
    As managed care continues to increase in the United States, hospital and system executives consider mergers and acquisitions more frequently for both aggressive and defensive reasons. Predicting Successful Hospital Mergers and Acquisitions can help you learn to analyze data to determine which hospitals are potential candidates for merger and which are risky business ventures. Y...

    $1,840.00

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