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  • POLITICAL MARKETING IN RETROSPECTIVE AND PROSPECTIVE
    ebook
    POLITICAL MARKETING IN RETROSPECTIVE AND PROSPECTIVE
    WILLIAMS, CHRISTINE B. / NEWMAN, BRUCE I.
    Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it als...

    $1,260.00

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