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  • BUILDING BRANDS IN ASIA
    ebook
    BUILDING BRANDS IN ASIA
    TIM ANDREWS / WILSON CHEW
    In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty. Focusing on the creation, development and management of brands in the world’s most...

    $1,340.00

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